Q. I am planning on starting a new business and am currently in the process of selecting a company name. I also intend to brand a new software product with a trademark and logo. How do I check if the company name and trademark/logo are available and would not infringe another company’s trademark rights?
A. The choice of a corporate name, trade name or trademark is an important decision that can have far reaching consequences for your business. Legal protection extends not only to words functioning as trademarks or service marks, but also to corporate names, logos, designs and advertising slogans. All to often, however, a person will choose a company name or trademark without more than a cursory investigation of name availability at the state level.
To read my full article that was published in the Union Leader, please click here.